Commercial+Narrative+Remix+Project

Commercial Narrative Remix (Young)
Punya Mishra speaks of the importance of "repurposing" media and technology as a part of the new literacies focus. The commercial narrative remix provides a dynamic way to explore, generate, and manipulate narrative.

- Content connections: // media literacy, online reading comprehension, // and // storytelling. //

// **Option 1:** Critical response, reaction, transformation of commercial message: //


 * media type="youtube" key="e50YBu14j3U" height="364" width="445" || media type="youtube" key="_uozG9td6AE" height="364" width="445" ||
 * **Kaplan U. Original** || **Kaplan U. Remix** ||

// **Option 2:** Creating a new narrative out of the existing audiovisual components of the commercial message: //


 * media type="custom" key="24668650" || media type="custom" key="24668656" ||
 * **Worldwide Coverage Original** || **Worldwide Coverage Remix** ||


 * Note: ** YouTube features many commercials you could consider for remixing purposes. A more DIY approach would be to use handheld recording devices to capture commercials and then remix the video footage using a digital video editor.

= Additional Resources =

//**Copyright and Fair Use Resources**//
[|Code of Best Practices for Fair Use Practices in Media Literacy Education] - Temple University [|Copyright and Fair Use SlideShare] - Spiro Bolos, New Trier High School - [|A Fair(y) Use Tale:] A Short Film on Copyright and Fair Use (an example of a mashup) [|Creative Commons] [|CC Mixter] (free use music)

// **Video Editing Resources:** //
Click [|here] for a page featuring tutorials on MovieMaker, Audacity, and VoiceThread.

** //Related Websites// **
[|Remix America]